From Warehouse to Checkout: Building a Seamless, Tech-Enabled Retail Experience

Tuesday, September 16, at 1:00 PM ET | 10:00 AM PT

Roundtable Summary

Retail CIOs are under constant pressure to deliver seamless, tech-enabled sales processes that unify inventory, fulfillment, and customer engagement. But fragmented systems, inconsistent personalization, and a lack of integration between digital and physical retail experiences makes it difficult to unite online, mobile, and in-store channels.

Modern retail demands more than isolated digital touchpoints – it requires a unified, intelligent sales process that integrates supply chain, store operations, and customer experience across every channel. Whether enabling real-time inventory visibility, equipping associates with AI-driven decision tools, or delivering personalized offers at checkout, successful transformation depends on scalable, integrated technology.

Join this dynamic roundtable for a solution-focused discussion on leveraging digital technologies.

Hear about strategies for leveraging technologies, from AR and IoT to AI and unified commerce platforms, to streamline operations and elevate the customer journey from warehouse to checkout.
Explore practical roadmaps for modernizing infrastructure, breaking down silos, and ensuring compliance and data governance.
Leave with actionable strategies to align digital and physical experiences, increase conversion rates, and future-proof your retail ecosystem.

Roundtable Speakers

Donnafay MacDonald

Research Director

Donnafay MacDonald is a member of the industry practice at Info-Tech Research Group. Over the past 20+ years, she has worked in the retail and wholesale industries, where she specialized in defining change management strategies that support business growth plans.
Her focus on understanding client challenges within the retail industry underscores her commitment to providing tailored research for clients to increase efficiencies, reduce costs, and deliver positive ROI. Her diverse experience across subsectors such as automotive, sporting goods, home goods, and clothing and accessories provides her with a comprehensive understanding of the industry landscape.
Donnafay’s educational background includes a Computer Programmer Analyst diploma from Sir Sandford Fleming College, a Professional Certificate in Project Management from Western University, and a certification as a personal and business performance coach. These qualifications, coupled with her focus on cross-functional business alignment and systems implementations, equip her with the necessary skills to drive impactful change within organizations.
Outside of her professional endeavors, Donnafay's interests include horseback riding and fitness.

Craig Broussard

Senior Executive Counselor

Craig has over 35 years of IT experience including software development, enterprise system management, infrastructure, and cyber security operations. Over the last 20 years, his focus has been on infrastructure, security, and IT service management. He is an accomplished speaker and frequent panelist at industry trade events.
Before joining Info-Tech, Craig served as global infrastructure director for NCH Corporation, VP of information technology at ATOS, and earlier in his career as the global head of data center services at Nokia Siemens Networks. Craig also worked at MicroSolutions (a Mark Cuban company). Additionally, Craig received formal consulting training while working for IBM Global Services.
Craig’s deep experience across many aspects of IT from governance to delivery makes him an ideal partner for Info-Tech members.

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