Select and Prioritize AI Use Cases for Professional Services Firms

Thursday, September 11, at 11:00 AM ET | 8:00 AM PT

Roundtable Summary

Professional Services Organizations (PSO) are under pressure to deliver AI value, but most frameworks don’t reflect the unique needs of these businesses. IT leaders need a better, faster way to select and prioritize AI use cases that align with billable hours, proposal pipelines, delivery margins, and win rates.  

Despite the promise of AI transformation, many mid-sized PSOs are finding that AI implementations often fall short of the hype. Existing selection and prioritization frameworks often miss the realities of time-and-materials billing, partner-led delivery, proposal customization, and cross-functional engagement teams. 

Join this dynamic roundtable as we explore how to drive AI value for PSOs.  

  • ​Compare approaches for identifying and prioritizing high-impact, firm-specific AI use cases.
  • ​Discover where AI can meaningfully augment key workflows, which areas are seeing traction, and what traps to avoid.
  • ​Expect peer-led insight and a facilitated discussion to help you translate strategy into roadmaps, not just pilots.

Roundtable Speakers

 

 

Kassim Dossa

Research Director

  • Kassim Dossa is a research director in Info-Tech’s Professional Services industry practice. He brings a cross-sector lens to the evolving role of technology in driving business performance, with particular experience in technology transformation, product strategy, and strategic operations.

  • Before joining Info-Tech, Kassim served as chief information officer at a national senior living organization, led smart building go-to-market and product strategy at TELUS, and founded a consulting practice advising SMBs on aligning technology with business goals. He has held senior leadership roles across healthcare, telecom, and retail, bringing both enterprise and entrepreneurial perspectives to technology transformations.

  • Kassim holds a Master of Business Administration (Queen’s-Cornell MBA) and an Honours Bachelor of Science in Computer Science from Queen’s University.

 

Michel Hebert 

Practice Lead

  • Michel Hébert is practice lead for Industry Research at Info-Tech Research Group. He leads a team that delivers research and advisory services tailored to the unique needs of specific industries, helping technology leaders make confident decisions and drive meaningful outcomes. A skilled facilitator and advisor, Michel supports CIOs and IT executives across public and private sectors in aligning technology strategy with business priorities.

  • Michel’s professional interests include the use of AI in cybersecurity — particularly for threat prediction and attribution — ransomware resilience, and the governance of emerging technologies. He also has a sustained focus on identity and access management, digital resilience, and improving the quality and impact of research in advisory contexts.

  • Prior to joining Info-Tech, Michel served as a faculty member at Western University and Huron University College, and as a commissioned officer in the Royal Canadian Air Force. He holds a Ph.D. in Philosophy from Western University. Michel brings a thoughtful, systems-oriented approach to complex technology problems, always working to translate insight into action.

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