Next-Generation Loyalty Programs in Retail
Harnessing NFTs to boost customer loyalty programs
Tuesday, October 17, at 1:00 PM ET | 10:00 AM PT
Webinar summary
The loyalty programs of the future are here
Retailers looking for ways to improve their customer loyalty programs have something new to consider – incentivizing customers with blockchain-based non-fungible tokens (NFTs) as rewards.
A blockchain-based NFT loyalty program has the potential to unlock new customer engagement, turning traditional loyalty programs into robust customer acquisition channels.
What does it mean?
- The process of adopting, building, and scaling loyalty programs is complex. It may include rethinking operational models, collaboration, partner integration, technology platforms, and security capabilities to remain competitive.
- Retailers should consider the value of a blockchain-based NFT loyalty program to adapt to the rising demands of an evolving digital customer base.
- However, NFT loyalty requires a hyper-scale tech stack with a unified convergence of capabilities, such as consumer touchpoints, channels, partner infrastructure, apps, and platforms to provide customers with connected services.
Learn how to make next-gen loyalty programs work for you
Join this webinar to:
- Explore opportunities to capitalize on blockchain, NFT, infrastructure, and virtual environments to monetize key customer insights.
- Understand the effects of digital loyalty programs that are being felt on all entities of the physical and virtual retail ecosystem.
- Learn how best-in-class retailers are already reaping the business benefits of a holistic digital loyalty program.
Webinar speaker
Rahul Jaiswal
Principal Research Director
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Rahul Jaiswal is a Principal Research Director of Retail and Wholesale in the Industry practice. He is a strategy and operations leader with over 20 years of experience in management consulting and has worldwide industry experience across the retail, wholesale, information technology, and professional services sectors. He has enabled Fortune 50 companies to develop a business playbook and five-year technology roadmap, drive business capability model maturity, and enhance omnichannel experiences. He has an outstanding leadership record working with organizations like Deloitte, Home Hardware Ltd., Wipro and more.
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He is a graduate with a Bachelor of Commerce (Honors). He holds a post-graduate degree in Marketing & Technology and an MBA in Retail Management from Symbiosis Institute of Management Studies and achieved Leadership & Management from IIMC, Institute of Management.
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