Tech Trends 2024:
The Generative Enterprise

Wednesday, November 22, at 1:00 PM ET | 10:00 AM PT

Webinar Summary

The symbiotic relationship between AI and the business is already in full swing, and it's up to IT to balance the organizational demand to harness AI's capabilities with the need to protect the organization from emergent threats. Welcome to the era of The Generative Enterprise. In 2024, the generative enterprise will take center stage, having to balance AI breakthroughs with risks to find competitive value and protect itself.

Join Brian Jackson to learn about the six trends that will define the generative enterprise:

  • AI-Driven Business Models
  • Autonomized Back Office
  • Spatial Computing
  • Responsible AI
  • Security by Design
  • Digital Sovereignty

Webinar Speakers


Brian Jackson

Principal Research Director

  • As a research director in the CIO practice, Brian focuses on emerging trends, executive leadership strategy, and digital strategy. After more than a decade as a technology and science journalist, Brian has his fingers on the pulse of leading-edge trends and organizational best practices toward innovation.

  • Prior to joining Info-Tech Research Group, Brian was the editorial director at IT World Canada, responsible for the B2B media publisher’s editorial strategy and execution across all of its publications. A leading digital thinker at the firm, Brian led IT World Canada to become the most award-winning publisher in the B2B category at the Canadian Online Publishing Awards. In addition to delivering insightful reporting across three industry-leading websites, Brian also developed, launched, and grew the firm’s YouTube channel and podcasting capabilities.

  • Brian started his career with Discovery Channel Interactive, where he helped pioneer Canada’s first broadband video player for the web. He developed a unique web-based live events series, offering video coverage of landmark science experiences including a space shuttle launch, a dinosaur bones dig in Alberta’s badlands, a concrete canoe race competition hosted by Survivorman, and FIRST’s educational robot battles.

  • Brian holds a Bachelor of Journalism from Carleton University. He is regularly featured as a technology expert by broadcast media including CTV, CBC, and Global affiliates.

Sanchia Benedict

Research Lead

  • Sanchia Benedict manages the development and quality of Info-Tech’s Diagnostics and Concierge Services.

  • Previously, Sanchia focused on Info-Tech’s IT Strategy research and managed the creation and execution of Info-Tech’s leadership workshops and events. She also spearheaded the creation of Info-Tech’s Management Playbook program designed to build better IT leaders and provide a strong foundation to elevate IT’s strategic efforts. She also managed Info-Tech Academy, an eLearning platform that drives video-based training and development for core IT processes. She covered key topics in the application portfolio and development space, including Agile development, DevOps, business analysis, quality assurance, cloud development, and other best practices within the software development lifecycle (SDLC).

  • Prior to her career at Info-Tech, Sanchia leveraged her education in financial economics to support research roles in the financial services and IT space. She was engaged with the IBM Watson project to provide investment research annotation to develop a cognitive financial tool. She also held a research position in the multinational coverage department at BNP Paribas. Sanchia holds a Honors Bachelor of Arts from York University specializing in Financial and Business Economics.

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About Us

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.