Priorities for Adopting an Exponential IT Mindset in Wholesale

Charting a course to exponential value from technologies such as Gen AI  

Thursday, May 23, at 11:00 AM ET | 8:00 AM PT

Webinar Summary

As technology changes, so must IT 

In this high-risk, high-reward era of disruptive technologies, the role of IT is pivotal. As organizations rush to extract value from technologies such as generative AI, IT must lean into the steep curve of change and lead the charge.

IT leaders will need to adopt an Exponential IT mindset to champion innovation, guide their organizations through technology-driven transformations, seize new opportunities, and ensure sustained competitiveness.

Admittedly, it won’t be easy 

  • The wholesale sector faces significant barriers to technology adoption, including cost and ROI concerns, integration challenges with legacy systems, data security and privacy issues, and the need to address workforce skill gaps.
  • Nevertheless, it will be critical for IT to enable new technologies and unlock their exponential value.
  • IT leaders will need to embrace an expanded role as advisor and strategist at the highest level to navigate new opportunities for value and mitigate the associated risks.


But fortune will favor the bold

Join this dynamic webinar where we’ll explore:

  • How IT can play a pivotal role in transforming the industry through technology.
  • The challenges that Exponential IT can help solve.
  • What you need to do to prepare for Exponential IT.
  • How you can lead change management within IT and your organization.

Webinar Speaker


Donnafay MacDonald

Research Director

  • Donnafay MacDonald is a member of the Industry Practice at Info-Tech Research Group. Over the past 20+ years, she has worked in the Retail and Wholesale Industries where she specialized in defining change management strategies that supported business growth plans.  

  • Her focus on understanding client challenges within the Retail Industry underscores her commitment to providing tailored research for clients to increase efficiencies, reduce costs and deliver positive ROI.  Her diverse experience across subsectors such as Automotive, Sporting Goods, Home Goods, Clothing and Accessories, provides her with a comprehensive understanding of the industry landscape.

  • Donnafay’s educational background includes a Computer Programmer Analyst diploma from Sir Sandford Fleming College, a Professional Certificate in Project Management from Western University and a certification as a personal and business performance coach.  These qualifications, coupled with her focus on cross functional business alignment and systems implementations, equip her with the necessary skills to drive impactful change within organizations.

  • Outside of her professional endeavors, Donnafay's interests include horseback riding and fitness.

Register for Our Webinar

About Us

Info-Tech Research Group is the world’s fastest-growing information technology research and advisory company, proudly serving over 30,000 IT professionals.

We produce unbiased and highly relevant research to help CIOs and IT leaders make strategic, timely, and well-informed decisions. We partner closely with IT teams to provide everything they need, from actionable tools to analyst guidance, ensuring they deliver measurable results for their organizations.